Nov 23, 2012
ELAND
When I was attended high school at 15, my mom gave me a TÉENIE WEENIE shirt as a gift.
I remembered when we are having a window shopping in a shopping mall.My mom said"Since you are going to high school, I will purchase a gift for you." At that time, I was so amazing.And we just near TEENIE WEENIE window.I was deeply touched by the cute bear on the table of the shop.I nerver wear a shirt before,however, after that I always fall in love with TEENIE WEENIE.My friends also said I looks better in shirt. Although I just live in Finland for 4 months, there are still 3 TEENIE WEENIE shirt in my wardrobe and 1 Eland coat .So maybe I am a faithful fan of it.
The brand of Eland
It is a brand invented in 1980 rooted in the US new England style.Because there are 8 very famous lvy league universities in New England. Positioning in American universities campus style.
When it comes to TEENIE WEENIE, it based on a bear family.And the cloths always colourful than other brand belongs to Eland.This brand suit for our young students!And also my style!
Both TEENIE WEENIE and Eland belong to the Eland company,which is a korean company.
The Eland Group
The E·LAND Group is the first and largest integrated fashion and retail company
by revenues in Korea. When I searched the frontpage I sinipped this picture.I like this kind of feeling this picture gives to me. And I found an interesting thing :this is Enlish Frontpage
and this is Chinese Frontpage
Have you found the differences between these two picture?
In the first picture, we can see Statue of Liberty ,the symbol of US.
While in the second picture, at the same position it is Oriental Pearl TV Tower,the symbol of Shanghai,China.
So this company is very clever to show different national building to different marketing.
And Eland Group don't concentrate only in fashion business but also other area.
Of course, from the sheet, we can easily say fashion business still play an important role in it.The Group is a market pioneer. It has committed itself in discovering niches and identifying consumer
needs.
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