-2012 the most outstanding marketing case in China
Before this blog, I would like to tell you a new social network in China named micro-letter.Just in short one year,it already has attract 200 million users in China.Of course, I am a member of this group.While let me begin my blog
As the most technology retail company, Starbucks nerver mean explore innovation marketing. With the help of mirco-letter 200 million users,Starbucks shorten the distance to customers.
In August, Starbucks with micro-letter carried out special preference barcode: As long as clients photographed the 2D barcode on the cup of Starbucks, they will get discount vocher of Starbucks and become VIP of Starbucks.
The 2D barcode is a good result of life e-business and O2O marketing.This method based on large amount users of micro-letter, PC and smart phone entrance. Much more O2O clients enjoy the convience of mobile internet, and get benefit and rights.At the same time, clients and company could get in touch easier.Also attract client base for the company.
This cooperation between micro-letter and Starbucks avoid so many problem which traditional market models:radiation scope is small, users participation is low, easily influenced by time,place.
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